The Challenge

Embarking on the journey of creating and launching the brand for Flowery House Venice presented a unique set of challenges. Balancing the rich, historical tapestry of Venice with the modern comforts offered by the rental apartment required a meticulous fusion of tradition and contemporary design.

The challenge lay in capturing the essence of Venetian charm and translating it into a cohesive brand identity that would resonate with a diverse audience. Additionally, launching the brand demanded strategic planning to ensure a seamless introduction to the market, establishing Flowery House as a distinctive and inviting retreat in the bustling heart of Venice. Through creative problem-solving and thoughtful execution, the challenge became an opportunity to weave a captivating narrative that enhances the overall guest experience.

Branding

Welcome to Flowery House Venice, where Venetian charm meets modern comfort. Our branding journey was a meticulous blend of tradition and contemporary design. The logo, inspired by the iconic gondola, embodies the essence of Venetian allure.

Drawing from the historical Venetian red, the color palette infuses romance and tranquility into the visual identity. Every detail, from typography to design elements, reflects the cozy elegance awaiting guests at our vibrant city center retreat.

9.3%

Avg CTR

The number of clicks on the number of impressions

100%

Activities Tracking

Ability to track the entire strategy to understand performance

15%

Traffic Increase

Thanks to the business cards integrated QR code

Website Creation

Step into the digital realm of Flowery House Venice, where the website serves as a virtual doorway to the cozy, comfortable, and clean haven that awaits you in the heart of Venice. Our website creation journey was dedicated to translating the apartment’s unique style seamlessly into the online experience. Clean lines and intuitive navigation mirror the apartment’s uncluttered charm.

The website’s color scheme, inspired by the crisp whites and soothing neutrals within Flowery House, creates an inviting virtual space. Each click leads you through a digital tour that captures the essence of our retreat, ensuring that the online ambiance reflects the warmth and comfort that defines every corner of Flowery House Venice.

The Process

The journey to create the brand and logo for Flowery House Venice began by drawing inspiration from the iconic Venetian gondola, a traditional symbol synonymous with the city’s charm. The challenge was to infuse this historical motif with a contemporary twist, mirroring the coexistence of tradition and modernity within the rental apartment. The breakthrough came with the incorporation of the beautiful adjacent flowery shop, adding a touch of vibrancy to the brand.

This unique blend culminated in a logo that not only pays homage to Venice’s heritage but also captures the inviting essence of Flowery House, creating a visual identity that beautifully mirrors the captivating juxtaposition of historical and modern elements.

  • Starting from the design of the Venetian gondola

  • But also inspired by the flowery shop next door

Graphic Design

Elevating the brand experience, our graphic design expertise extended to crafting a professional business card that seamlessly aligns with Flowery House Venice’s distinctive branding. The card not only mirrors the elegance of our overall design but also serves as a gateway to convenience.

Aligned with the brand, the business card introduces a QR code, effortlessly connecting recipients to the website for a seamless exploration of what awaits at Flowery House. Enhancing functionality, a visual map on the card strategically pinpoints the apartment’s location amidst the magical city center. This thoughtful integration ensures that every business card not only leaves a lasting visual impression but also provides practical information, showcasing our commitment to a harmonious blend of style and utility.

“Working with the team at Digital Mentis has been an absolute pleasure. They seamlessly captured the essence of Flowery House Venice in our branding, website, and graphic design. The website, in particular, acts as the perfect business card for our guests and clients, aligning flawlessly with the ambiance of our rental apartment. Their dedication to understanding our unique identity and translating it into a visually captivating online presence has undoubtedly elevated our business. I highly recommend their services for anyone seeking a blend of creativity, professionalism, and a keen understanding of the hospitality industry”.

Matteo

Flowery House Venice CEO

Automations

With Flowery House Venice, we’ve embraced the future of hospitality through strategic website automations, enhancing the user’s experience from the very first click. The contact us form simplifies communication, allowing users to seamlessly connect for inquiries or bookings.

Going beyond the ordinary, we’ve implemented a thoughtful automation—a downloadable Food Tips Guide curated exclusively for the guests. This personalized guide, crafted by our team, serves as a digital companion, offering culinary insights and recommendations to enrich the clients Venetian experience.

Conclusion

As a marketing agency, we had the privilege of partnering with Flowery House Venice, a captivating touristic apartment nestled in the heart of Venice. This case study delves into our multifaceted approach, showcasing our expertise in branding, website creation, graphic design, and website automations.  Explore how our comprehensive services shaped a distinctive brand identity, a user-friendly website, compelling graphics, and intuitive automations, ensuring an unforgettable experience for guests in this vibrant city.

Google Analytics

Setting up Google Analytics is paramount as it provides invaluable insights into website performance, user behavior, and crucial metrics, enabling data-driven decisions to enhance online presence and optimize user experience.

Traffic

Contact Form

An online contact form is a vital tool, fostering seamless communication with website visitors, enabling businesses to capture inquiries promptly and enhance customer engagement.

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